May 8, 2008 — Vol. 43, No. 39
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Juliette Mayers

Juliette Mayers was recently named executive director of multicultural marketing for Blue Cross Blue Shield of Massachusetts (BCBSMA). As one of the early pioneers in multicultural marketing, Mayers brings a wealth of experience to the post, where she is responsible for developing and shaping the corporation’s business-to-business and business-to-consumer strategies.

Mayers, a seasoned executive with experience in strategic planning, marketing, finance and diversity leadership, has been at BCBSMA for seven years. Prior to joining the health care corporation, Mayers’ career spanned more than 20 years with leading organizations such as GE Capital, Bank of Boston and The Ad Club Foundation before coming to BCBSMA. Before entering her current position, she served as director of sales planning and performance at Blue Cross Blue Shield, where she led strategy, planning, communications, sales technology, budgeting and expense management functions.

Mayers has received several leadership and community awards, and was recently was recognized as a “Visionary Woman of Excellence” by Unity First magazine. She serves as vice chair of the board of the anti-poverty agency Action for Boston’s Community Development (ABCD) and works with a host of other civic and community groups, including The United Way, One Thousand Women for Mentoring, the Norwell Women’s Club, the Newton chapter of Jack & Jill of America, The Boston Club and the Middlesex chapter of The Links.

Mayers holds a bachelor’s degree from Northeastern University, where she majored in marketing, and an M.B.A. from Simmons Graduate School of Management. She resides in Norwell with her husband Darryl and two daughters, D’Anna and Danielle.

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